Meet your holistic financial coach!
The Why:
Jenni (she/her/hers) is a fierce advocate for equity and accessibility in the financial services industry. She is deeply committed to empowering those who have historically been excluded from essential financial education and resources, including women, BIPOC, and LGBTQIA+ communities. With a steadfast belief that financial literacy is a fundamental right, Jenni works to dismantle the barriers that have prevented underserved groups from achieving financial independence and security.
The Action:
Her mission goes beyond traditional financial planning—Jenni is driven by a profound sense of social justice, ensuring that marginalized voices are not only heard but uplifted in the process of building wealth and security for their futures. By fostering access to knowledge and opportunity, she aims to create a more inclusive, equitable financial landscape where everyone has the tools they need to thrive. She is dedicated to helping clients achieve their goals through personalized, strategic, and holistic financial planning.
Jenni Fulton
The Backstory:
Growing up with a sister who had special needs, Jenni witnessed firsthand the immense challenges her parents faced in trying to keep their heads above water financially. Despite working tirelessly, her family struggled with mounting medical bills, living in constant anticipation of the next emergency. This experience shaped Jenni’s worldview—fostering a deep sense of vigilance and a commitment to planning, skills that have been instrumental in her journey to achieving her own goals.
As an adult, Jenni carries that same awareness into her work, but now with a balance of wisdom and temperance. She has learned how to rest, recharge, and maintain her resilience, using her past as fuel to guide others toward a more secure, empowered future.
In addition to her personal experiences, Jenni watched her mother-in-law face the sudden onset of a permanent disability that blindsided the family. Without private disability insurance, they were forced to navigate the complex and often frustrating Social Security disability system and healthcare bureaucracy. Jenni’s sister-in-law sacrificed her mid-twenties to become her mother’s full-time caregiver, a reality that deeply impacted the entire family.
These experiences solidified Jenni’s mission: she knows exactly what happens to the people who aren’t prioritized by the financial services industry, and she is determined to serve them first. Her passion lies in helping those left behind by larger institutions—ensuring they have the support and resources they deserve.
A Brief Professional History:
Jenni possesses a robust background in learning, development, and consulting within the insurance and financial services industry and just before embarking on her client focused path, she served as a technology consultant to financial advisors. After months of reflection, meditation and thoughtful conversations she took the leap to become a financial services professional at the end of 2023.
In 2024, Jenni transitioned from a FINRA-registered financial representative to independent financial coach. This intentional decision reflected her commitment to helping individuals and families achieve financial clarity and confidence, free from the constraints of product-driven agendas. By forgoing her registrations, Jenni embraced a model that prioritizes education, empowerment, and personalized solutions over sales. This shift represents not only a professional evolution but an act of advocacy, challenging systems that prioritize consumerism and hustle over true financial well-being. Jenni is passionate about creating space for clients to redefine success and find freedom in their financial journeys.
The Human:
When she’s not working, Jenni cherishes time with her family, spouse, and friends. She finds joy in soaking up the sunshine and delights in crafting and tackling DIY projects whenever she can. For Jenni, her work is more than just a career—it’s her genuine vocation and passion, second only to her primary roles of mother, partner, daughter and friend.
Meet my partners!
Get to know some of the amazing folks that I have the pleasure to know and work with.
Jenni believes that financial wellness isn’t about being “fixed” or “saved”—because you are already whole. You have the power within you to reshape your future, reclaim your relationship with money, and build a life aligned with your values. Her role isn’t to dictate your path, but to walk beside you, offering guidance, tools, and unwavering support as you step into your own light. Together, we move past fear, shame, and limitation—toward freedom, confidence, and abundance.
